Globalsoft, Inc.
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  • MDM Technologies
    Informatica | Reltio

SBC for SFDC

D&B Direct extension to create accounts within salesforce for MDM users

SBC for SFDC

Extension of D&B Data Enrichment for Informatica MDM providing coordination between Salesforce CRM and Informatica MDM, allowing SFDC to be the system of creation while following the governance of MDM

SFDC as system-of-creation

Enable account creation in the system used for managing account relationships

Provides complete & accurate data

Record data is provided by D&B during the creation process, minimizing creator data entry and ensuring complete and accurate data

Eliminates Duplication

Existing similar records are exposed during account creation to prevent duplication

Tight integration with MDM

Changes in either SFDC or MDM are automatically reflected in the other system, keeping them in sync with each other

How It works


Step 1: New Account created in SFDC

  • Business User creates a new account in SFDC
  • Search executed in MDM and D&B for matching records
  • User imports a D&B match candidate to create a new account
  • New account is now created in SFDC in Pending state

Step 2: New Account is approved in MDM

  • MDM creates new account in Pending state with Task created for review and approval
  • Data Steward reviews new account and approves or rejects
  • Upon approval, account in both MDM and SFDC is now Active

Step 3: New Account is Enriched with D&B data

  • Record is Active in MDM with accurate and complete data for new account – legal business name and address
  • Additional business data from D&B is available for enrichment
  • Data Steward to selectively enrich account with D&B business data

Step 4: New Account is updated in SFDC

  • Upon Enrichment in MDM, the SFDC record is updated with the enriched information
  • Any subsequent change to the record in MDM will be reflected in SFDC
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Solution Requirements


Salesforces CRM: Developer Edition
API Version: 51.0

Informatica Customer 360

D&B Direct for Informatica C360

What is Included


SFDC Package

  • UI Enhancement
  • Data Model Extensions
  • SBC Service Interaction

SBC Service

Implementation Services
– Customization

Download datasheets & other resources!