SBC for SFDC extends data enrichment solution to facilitate new account creation in CRM with complete and accurate data

San Jose, CA – Globalsoft, Inc., has released a new component to their data enrichment solution D&B Direct for Informatica MDM providing coordination between Salesforce CRM and Informatica MDM.  Called SBC for SFDC, it empowers users of Salesforce to create and manage new accounts, while governance over new accounts is carried out in MDM.

Developed in conjunction with Dun & Bradstreet, SBC for SFDC provides Salesforce users visibility during the new account creation process into existing records as well as matches with organizations included in the D&B business universe, helping to avoid duplication and increasing the accuracy and completeness of accounts created. Initially created in a Pending state, once reviewed and approved within MDM, newly created accounts are marked as Active and available for enrichment from D&B’s extensive detailed business data.

SBC for SFDC has been designed for Informatica Customer 360 and requires the C360 Connector, another component of D&B Direct for Informatica MDM. SBC for SFDC, as well as all the components of D&B Direct for Informatica MDM, are available from Dun & Bradstreet.

“We designed SBC for SFDC keeping in mind our D&B Direct data enrichment customers, many of whom were looking for solutions for seamless integration with Salesforce,” said Raj Lohia, CEO of Globalsoft. “They can now achieve this in a quick plug and play manner by opting for SBC for SFDC as compared to a custom implementation,” he added.

About Globalsoft, Inc

Globalsoft, Inc. delivers cutting-edge technology products and consulting services to users of MDM software. We have the industry’s deepest expertise in Informatica MDM and Reltio Cloud, based on years of outstanding client service and a proven track record of successfully helping software vendors across a wide range of industry segments meet their customer’s needs.

Globalsoft is unique in its ability to deliver exceptional value to both solution-owners and solution-providers. Our experience working with clients to solve their challenges provides us with customer insight when working with vendors and their products. And our intimate knowledge of a vendor’s technology allows us to assist clients with greater breadth and depth.

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